Free 25-point local website checklist

Tick each item on your own site. Fewer than 20 ticks means you're probably losing calls. Print this page or save it as a PDF (Ctrl/Cmd + P).

1. Business name, service and city in the headline
2. Tap-to-call button visible without scrolling
3. Sticky call or book button on mobile
4. Opening hours near the call button
5. Service area or address and map link
6. Booking or quote button on every page
7. Forms tested this month
8. Form asks for 5 fields or fewer
9. No health information requested on forms
10. Mobile load under 3 seconds
11. Images compressed with descriptive alt text
12. Text readable on a phone without zooming
13. One page per main service
14. Prices or starting prices shown
15. Real team or work photos
16. Link to Google reviews
17. HTTPS on every page
18. Privacy policy linked in the footer
19. Copyright year and info up to date
20. Google Business Profile complete
21. Same name, address and phone everywhere
22. Google Analytics 4 conversions set up
23. Search Console verified, sitemap submitted
24. Calls tracked as conversions
25. Someone replies to every lead within 1 business day

Print or save as PDF

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