Before and after: demo redesign case studies
Clearly labelled demos. These businesses are fictional. The "before" is a typical problem site we see in each industry, and the "after" is the live demo we built. They show our process, not client results.
Maplewood Family Dental
Demo build: fictional business, not a client
Dental clinic, Austin TX (fictional)
Typical "before"
- Phone number only in the footer
- No online booking link
- Stock hero photo with no offer
- Insurance info buried in a PDF
Our demo "after"
- Sticky "Call" and "Book" buttons on mobile
- Booking button linking to the practice scheduler
- Hero: "New patients welcome, most insurance accepted"
- Insurance and payment options on one page
View the live demo → · Our dental page
Velvet & Vine Salon + Spa
Demo build: fictional business, not a client
Salon and spa, Scottsdale AZ (fictional)
Typical "before"
- Instagram link as the only menu
- Prices missing
- No way to book after hours
Our demo "after"
- Service menu with starting prices
- 24/7 online booking button
- Gift card and review links on the homepage
View the live demo → · Our salon page
Ironclad Plumbing & Air
Demo build: fictional business, not a client
Plumbing and HVAC, Charlotte NC (fictional)
Typical "before"
- No emergency message
- Service area unclear
- Slow page with large images
Our demo "after"
- "24/7 emergency" call bar
- Service-area list and city pages
- Lightweight pages with compressed images
View the live demo → · Our plumbing page
What we measure on real projects: How we measure.