How we measure
We'd rather show you a plain number than a nice adjective. This is what we track, the tools we use, and what goes in your monthly report.
Website
- Speed: Google PageSpeed Insights (mobile) at launch and monthly, before and after numbers shared.
- Uptime: an external monitor checks the site every 5 minutes.
- Forms: a test submission at launch and monthly.
Leads and calls
- Form leads: counted as GA4 events (no health information is ever sent to analytics).
- Calls: tap-to-call clicks as events; with call tracking, calls over 60 seconds count as a lead.
- Bookings: clicks to your booking tool. Actual booked appointments come from your scheduler, reported by you.
Google Ads
- Cost, clicks, conversions and cost per lead, straight from your own Google Ads account.
- Search terms we added as negatives that week.
- A recommendation: keep, change or pause.
Monthly report (one page)
- What we did
- Numbers vs last month
- What worked, what didn't
- Next month's plan
You own the accounts, so you can check every number yourself. See why work with us.