How Much Should a Small Clinic Spend on Google Ads?

LocalLift Lab · October 2026

Start with what a new patient is worth, not a round number.

Step 1: patient value

Average first-year revenue per new patient × your margin. Example: $900 × 40% = $360.

Step 2: break-even cost per lead

If 1 in 3 enquiries becomes a patient, you can pay up to $120 per lead and break even.

Step 3: test budget

Aim for at least 10-15 leads in the first month to learn anything. At a likely $60-$120 per lead, that's roughly $20-$50 a day. Treat these as rough assumptions and check your own numbers.

Step 4: cut waste weekly

Add negative keywords (jobs, free, school), use exact and phrase match, and schedule ads in opening hours.

Run your own numbers in the break-even calculator. See also Google Ads for clinics.