Google Ads Budget & Break-even Calculator
Enter your average cost per click, conversion rate and what each lead or call is worth to you. See your cost per lead, the most you can pay per click and still break even, and what a daily budget would return.
How it works
- Cost per lead = CPC ÷ conversion rate.
- Break-even CPC = value per lead × conversion rate.
- Target CPC = break-even CPC × (1 − target margin).
- Daily leads = (budget ÷ CPC) × conversion rate.
Estimates only. Real results depend on keyword choice, ad quality, landing page, competition and how the advertiser or network counts a valid conversion (for example, minimum call duration). Not a guarantee of results.