Dental Website Checklist: 12 Things New Patients Look For
LocalLift Lab ยท October 2026
A new patient usually compares 2-3 practices on their phone in under a minute. Here is what they check.
- Accepting new patients? Say it in the headline.
- Insurance: list accepted plans in text, not a PDF.
- Location and hours near the top, with a map link.
- Tap-to-call and a booking button on every page.
- Emergency care: say whether you see same-day emergencies.
- Real team photos with names and credentials.
- Service pages for implants, Invisalign, whitening and emergency care, each answering cost and process questions.
- Payment options: financing, membership plans.
- Reviews: link to your Google reviews.
- Speed: under 3 seconds on mobile.
- Accessibility: readable text size and contrast.
- Privacy: forms that don't ask for health details.
Want the full list? Use our 25-point checklist.